Perspectives, views and outlooks from some of our own.

Our Stories


Make Madison Teaser

Madison, WI is a place where dreamers, doers, and achievers can find a path to success and conquer endless opportunities. 

Madison is a perfect size.

It is large enough that you’re not in a completely parochial tiny little town. It has a lot of really great amenities, but at the same time, you get the visibility in the different companies that join Madison because of the size.

Telisa Yancy

After living in several major metros, American Family Insurance Enterprise President Telisa Yancy found the right mixture of small town charm and big city dreams in Madison. It is that perfect balance of density and scale that enables collaboration and new ideas to grow. Through strategic investments in new affinity spaces and community resources, the next wave of innovation is happening here. 

“Madison is a place where doers, dreamers and achievers are embraced.

  – Telisa Yancy
    Enterprise President, American Family Insurance


“Here, I feel heard. I feel seen.”

– Victoria Thayer  
Founder, Novii CPA

Victoria Thayer

Originally from Venezuela, Victoria came to Madison for school and stayed for the life that Madison offered. The region’s vibrant entrepreneurial ecosystem enabled her to forge new connections and a self-belief to start her own business. The concentration of affinity organizations and rising tide collective mentality of business leaders contribute to Madison’s vitality and recognition as a world-class innovation hub. 

Sam Li

Sam Li is a man who has been asked many times why he doesn’t take his cinematography talents to places like LA, New York, or Atlanta. While those major metros might be highlighted more on the big screen, Madison’s creative economy offers something unique for those wanting to experience something new and make a difference.  


“If you don’t know anything about Madison, I think you just need to come see it for yourself.”

  – Sam Li


“We’re building structures and businesses and spaces to welcome people and say, you are home. You belong here.”

– Rev. Dr. Alex Gee  
Lead Pastor, Fountain of Life Church
President and Founder, Nehemiah Center for Urban Leadership Development

Dr. Alex Gee

Madison is not LA, it’s not New York, nor is it Atlanta. Madison is a place where you don’t get lost in a sea of people. It is a place with empathy and access. A place of progress without complacency. And with rapid change and growth, it is a place where you can make a difference and fuel what’s next. And according to Dr. Alex Gee, there has never been a better time to make Madison your home. 

Ana Hooker

It is the perfect blend of size and scale that attracted Ana Hooker to Madison. Here, she is able to work for an innovative company in a nationally-recognized biohealth ecosystem, while also make a life in a community that is supportive, engaged and driven to break barriers. As a medium-sized city, individuals have the opportunity to amplify their voices and their presence. 

“Use your platform. Use the opportunity… and Madison is that platform and that opportunity.”

  – Ana Hooker
  Chief Laboratory Officer, Exact Sciences